Josh Svetz of HipHopDX echoed a similar sentiment, writing that "The appeal to Roddy is simple the kid can write a hell of a hook. Along with the tracks "Boom Boom Room" and " Start wit Me" featuring Gunna, Darryl Robertson of Vibe felt that "The Box" is "further proof that the Atlantic Records-signee can pen addictive radio-friendly records". The song's title has been noted as being a possible reference to jail (" the box" being a slang term for "jail")., "The Box" is played in the tempo of 117 BPM and key signature of B♭ minor with a time signature of 4/4 in common time. Vulture 's Paul Thompson said Ricch "raps with verve", calling the song "strange and eccentric", while noting Ricch's vocal versatility in the song, writing, he "moves easily between vocal modes, sounding defiant (' I won't ever sell my soooooouuuuuullllll, and I can back that'), conspiratorial (' Got a bitch that's looking like Aaliyah - she a model'), or playful - like when he cackles unnervingly at the beginning of the second verse". Regarding Ricch's craft as a writer, Mall noted "the fact that he retains writing credit here and on several other tracks that are charting, including those where he is a featured artist, speaks to a strong business savvy on his part". Musicologist and Northeastern University professor of music Andrew Mall said the "eee err" sound is not exactly the most interesting component of the song's beat, instead pointing out Ricch's skill as a songwriter: "I'm really taken by the atmospheric synths that underpin the track and provide the central harmonic component, particularly since there is no bass to speak of aside from a pitched bass drum sample". The squeaky sound has inspired many memes online. Cause he was in the studio one time and he was talking about some song that he made but he started beatboxing and he said he put that in the beat". Speaking on where the inspiration for the sound came from, he said "I seen Michael Jackson do it.That's what made me want to do it. According to Atlantic Records A&R Keefa Black, after the song was finished, Ricch said "Wait let me add something", and came up with the sound himself. The song's intro contains a "squeaky sound", known as the "eee err" sound, which is also heard throughout the rest of the song. " Ricch said he decided to place "The Box" as track two on the album, because "it just bangs the 808s hit so hard". However, the song's producer, 30 Roc, has insisted that though similar, the "swell" is not a sample of "Love Sex Magic", explaining: "It is not a sample. The song begins with a "triumphant introduction that amounts to an orchestral swell", which many listeners attributed to as a sample of the intro on " Love Sex Magic" by Ciara. It was recorded in roughly 15 minutes in the early morning hours in New York after Ricch had been recording all night.
"The Box" was the last song Ricch made for Please Excuse Me for Being Antisocial. It received three nominations at the 63rd Annual Grammy Awards, including for Song of the Year. In the US, "The Box" was the biggest song of the final half of 2019, selling 4.7 million equivalent units as of July 2, 2020.
A music video was released on February 28, 2020, directed by Ricch. Its popularity on social media apps is credited to Ricch's iconic "eee err" ad-lib. The song received critical acclaim, with praise for Ricch's vocal delivery. Prior to the song being released as a single, it became Roddy Ricch's highest-charting song worldwide, spending eleven weeks at number one on the US Billboard Hot 100, as well as topping the charts in Canada, New Zealand, Hungary, and peaking at number two in both the UK and Ireland. " The Box" is a song by American rapper Roddy Ricch, released as the fourth single on Decem from his debut studio album Please Excuse Me for Being Antisocial.
From the album Please Excuse Me for Being Antisocial
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